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Mt Hotham Skiing Company and HSBC

case_studies_1_sm.jpgSaleable identified, negotiated and secured HSBC as a new sponsor on behalf of Mt Hotham Skiing Company to become the official banking sponsor involving a package of branding, signage, hospitality and tailored customer incentives.

Based on shared objectives, a strong target audience and property brand alignment and a proactive partnership that has developed between the two organisations HSBC has recently extended its partnership and has increased the leveraging program around the property.

 

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Warner Bros. Consumer Products and DC 75 World Record Super Hero Dress Up Attempt
case_studies_2_sm.jpgSaleable worked with its client Warner Bros. Consumer Products and their PR agency to develop, market and stage a World Record Super Hero Dress Up Attempt event at Fed Square on 29 May 2010 in Melbourne. This event which was held to celebrate the 75th anniversary of DC Comics attracted 1,245 people dressed as their favourite superheroes smashing the existing record of 1,091 to earn the Guinness World Record title and attracted significant regional and national media coverage pre, during and post-event.

 

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 Warner Bros. Consumer Products and Fonterra
case_studies_3_sm.jpgSaleable worked with its client Warner Bros. Consumer Products to create a tailored licensed promotion between the Looney Tunes Active brand and Fonterra’s CalciYum brand.  The promotion was branded under Fonterra’s theme of Kids Can Do Big Things.   The promotion was brought to life via a fully integrated platform of multiple touch-points across on-pack branding, a travelling interactive Roadshow in Westfield shopping centres across Australia, alignment with high-profile Basketballers Andrew Bogut and Lauren Jackson and was supported by live broadcasts on Kids WB on Nine and integrated media across Cartoon Network Channel, on-line, print and PR.
 
The promotion successfully delivered on all pre-determined objectives resulting in significant increases in sales growth, awareness, behaviour and purchase measures.

 

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Australian Sports Commission/Australian Institute of Sport
Saleable successfully worked with Merchantwise and the Australian Sports Commission through the staging of a series of workshops and meetings with a range of key stakeholders  to develop a new brand strategy to determine how the ASC umbrella brand should be positioned, branded, promoted and communicated.

 

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Mini Challenge
Saleable worked with Mini Challenge and its key stakeholders to successfully facilitate a strategic planning workshop including pre-workshop stakeholder consultation, framing of the agenda, staging of the meeting and the preparation of a clear and concise outcomes document, resulting in the development of an agreed commercial plan to take the series forward.